As an adult, you know that sleep deprivation can wreak havoc on your physical and emotional well-being during the day. For young kids, any issues caused by a lack of shuteye are even more pronounced — and they can pose challenges to parents, as well. The Conversation adds that sleep problems in kids can be caused by over 60 factors, making the need for a sleep consultation business more important than ever.
If you’re a parent yourself and are looking for a fulfilling career, meeting this demand for sleep support can be rewarding. You personally know the struggle of seeing your child experience sleep challenges and how that impacts the entire family. Fortunately, you live in the modern age — and this means that starting your own sleep consultation business is easier than ever before.
With the rise of virtual communication and support, many Americans prefer to set remote appointments. What’s more, working remotely means that everyone from parents with other jobs to stay-at-home moms can easily integrate their duties as sleep consultants into their schedules. Here’s more on how you can start your own sleep consultation business — and help yourself and other families everywhere in the process.
Use the following tips to start a sleep consultation business the right way. CPSM can guide you to a successful career.
Becoming a sleep consultant does not require a degree or higher education. In order to become a sleep consultant, you simply need to earn the necessary certification. Our Sleep Consultant Certification Course provides a full-bodied curriculum to teach you multiple sleep training techniques. Such certification will give you a comprehensive skill set that will help you guide parents as they work to establish healthy and independent sleep habits for their children.
Additionally, you’re likely to have other vital sleep consultant skills thanks to your experience as a parent. This includes the empathy to connect with your clients — as well as the organizational skills needed to run your own consulting business. Being fluent in multiple languages is an added bonus in remote consultation. It lets you better cater to our country’s diverse population — and even support families from other countries.
A business plan will help you list down everything you need to get started. The US Small Business Administration explains that some elements to include are your mission statement, the services you wish to provide, how you’ll be organizing your business structure, and how you plan to reach clients. Making financial projections for at least 5 years ahead will give you a better idea of how much money you will need to establish your business and determine the funding sources you’ll use. It’s also crucial at this point to look up the type of insurance you’ll need and to create contracts and liability forms to protect your business legally. This will not only help your business run more smoothly, but also prove to your clients that your services are trustworthy and professional.
It’s now time to work on refining your processes. A guide to running a remote business by Maryville University explains that you can start by finalizing your workflows. Determine the channels clients can use to set appointments — like email, SMS, or social media. Figure out how a sleep consultation will go. For example, you can create an intake questionnaire to gather the necessary information upfront. From here, you can begin formulating a sleep plan that will help parents feel empowered to make changes to the way their children sleep.
You can also decide on how you’ll keep and secure client information along with other important paperwork, such as by using strong passwords, using simple antivirus and anti-malware programs, and backing up data in the cloud. Finally, you can also determine how you wish to continue communicating with clients over the course of a consultation.
You can now begin accepting clients. The best way to establish a customer base is through referrals. Forbes lauds referrals as one of the best forms of marketing because it helps you hone in on specific target demographics more efficiently. In this case, you’re looking to reach parents with children that are struggling to sleep through the night — so reach out to others that work within the parenting space. Preschool directors, Occupational Therapists, family photographers, doulas and pediatricians are great referral sources.
Making meaningful connections is what will be most beneficial in helping your business to grow. You can also create social media accounts to expand your reach beyond your immediate connections and make your services more accessible. Finally, consider developing your own website. This will help further establish the legitimacy of your business and enhance your ability to boost your services’ visibility across the Internet. From here, you can simply get started on your work as a sleep consultant. Once you have supported a handful of families, chances are they will begin to refer you to their friends. This is how your business will grow!
If you would like to explore becoming a certified sleep consultant, join this free Facebook group to learn more.
The article was specially written for thecpsm.com By Alexandra Parker