How to Offer Sleep Consulting to Your Postpartum Doula Services
Offering postpartum doula services is a worthy career to pursue. No one needs your help more than a new mom who has just trudged through the trenches of labor and delivery. Now that she is recovering, she needs all the help she can get. This includes proper nutrition to heal her body, but also adequate rest to maximize recovery.
As a postpartum doula, you offer unique services that are specific to a mother’s recovery after birth. If you didn’t already know, you could add more to your postpartum doula services. Consider becoming a certified pediatric sleep consultant who helps moms maximize their postpartum journey and get the desired sleep that they need.
Learn how you can add even more value to families by being their doula and sleep consultant. Not only will you add value to their lives, but you can make extra money by adding this service. Increase your income today and for years to come.
What is a Certified Pediatric Sleep Consultant?
A certified pediatric sleep consultant is someone who helps families get some much needed sleep. In a recent study shared by Parents.com, it found that on average, parents are losing about three hours of sleep per night in the first year after the birth of a new baby. This equals up to 133 nights of sleep lost in a 12 month period. Needless to say, parents need help getting some much needed shuteye.
Sleep consultants work with families to get their babies and toddlers to develop healthy sleep habits. This is beneficial for all members of the household because sleep is an important part of how humans function.
As a sleep consultant, it is your job to have knowledge on safe sleep practices, understand developmentally appropriate sleep habits, and have the ability to listen to a family’s unique needs. Not every family is the same. Therefore, you have to use their resources, desires, and abilities in order to effectively help them teach their children how to get better sleep.
How to Add Sleep Consulting to Postpartum Doula Services
If you are a professional who works as a postpartum doula, you could truly boost your income and save the families you serve by helping them get better sleep. The postpartum journey doesn’t have to be foggier than it already is for these moms.
Find a Certification Course
To begin the process of how to add sleep consulting to postpartum doula services, you will need to find a certified pediatric sleep consultant course. Enroll in our Center for Pediatric Sleep Management (CPSM) course to get the best sleep consulting education available.
Our course is different from other courses in that we teach sleep consultants to truly listen to families and their needs, then create a plan. Other courses follow a specific method or structure and attempt to use the same with each family. Our course helps aspiring sleep consultants focus on plans of action that will truly benefit families individually. You will continue receiving access to all materials even after you graduate the course.
Complete the Course
Completing the CPSM course will be the best decision you can make. Not only do you get the knowledge and information about pediatric sleep, but you also get the support and tools to go out and successfully help real clients. Complete the course at your own pace when it is convenient for you.
As a postpartum doula, you already know how to find clients and run your own business. Once you have completed the CPSM course, you will be able to update your services to include sleep consulting as well as increase the rates you charge. Your value as a professional increases with the additional education you received. That means your rates should increase as well.
Structure Your Offer
An important part of adding to your postpartum doula services is knowing how to structure your offer to sell. Use storytelling to showcase how important your sleep consultant services will be to your postpartum clients. Storytelling helps paint the picture for potential clients to see just how important your services are.
Incorporate packages that include your sleep consulting services. This will give potential clients the ability to choose from your services based on their needs. Your offer will get potential clients into the door to at least have a conversation with you about a possible partnership. Getting them to this place is important. Therefore, your structure and offer need to be easy and smooth to follow, especially for those sleep deprived parents.
Set Your Hours
Postpartum doula hours can be set for whatever time works best for you. However, if you are a doula who only offers daytime hours, you might want to consider offering night hours as well to truly help you clients with sleep training for their little one(s).
By this point in the day, parents are typically exhausted to the max and likely willing to revert to old habits just to get any ounce of sleep they can get at night. Help them establish a healthy and safe plan for them while also holding them accountable to be consistent with the new routine.
Some certified sleep consultants choose to offer virtual services instead of in-person. It is up to you how you choose to run your business and your services. The best way to decide is to consider the lifestyle you currently have and think about what changes would be made in it if you were to offer in-person, online, day time, or night time services.
Get Clients
If you have served postpartum clients who enjoyed your doula services before, consider reaching out to them to see if they would be interested in using you for your sleep consulting services as well. This will help you get practice with people who already know, like, and trust you.
It will also boost your confidence in this new service you are offering. Make sure these clients know that they can refer others to you to help boost your clientele and revenue as a postpartum doula and certified pediatric sleep consultant.
Once your confidence is boosted in working with previous clients, start reaching out to new clients you could potentially serve. Find them in social media pages, on motherhood online forums, or consult your network of professionals for referrals. Ask your network to help spread the word about your new service as well so that you can help even more families who need you.
Ask for Testimonials
Just as you would look at reviews on Amazon before buying a new product, testimonials speak the same language to potential clients who are considering using your services. Ask any and all clients you have served as a sleep consultant to provide you with testimonials that you can use on your website and business pages to help position you as an expert.
Send a simple Google Form over to clients to store their testimonial for future use. You can also ask them to publicly post their review on your business page(s). Client testimonials could make all the difference in someone’s choice to hire you or not. Testimonials are like little awards; show them off loud and proud (and often).
Advertise Your Services
The most exciting part of being able to add to your postpartum doula services is advertising. Now that you have a dual certifications, your marketability will increase. Appeal to even more potential clients when they see postpartum doula services in addition to sleep consulting.
If you haven’t already, start your own social media accounts, connect with other professionals on LinkedIn, and set up a private community to answer common questions from new moms. Send out emails to your email list about your new services. Send business cards and brochures to pediatrician offices. There are endless ways you can market your business.
Postpartum Doulas Make Perfect Sleep Consultants
It is clear how much new parents need a village to help them with a new baby. The first year of a new baby’s life is filled with so much confusion, isolation, and sleep deprivation. You could be the lifeline for families who don’t know or understand how to do this next part in life. From postpartum education to sleep consulting, you could be the exact person they need to add to their village.
Don’t wait to get your sleep consulting certification. Enroll in the CPSM course now to begin boosting your postpartum doula business and scaling your revenue. Leave a mark on the hearts of families you work with.
The ripple effect that comes from gaining more hours of sleep has the potential to change the world. You can be the professional who starts those ripples. Become a certified pediatric sleep consultant now.
If you’d like to learn more about becoming a certified sleep consultant, please join our free Facebook group.