Interested in becoming a sleep consultant? 

Jayne Havens is a certified sleep consultant and the founder of Snooze Fest by Jayne Havens and Center for Pediatric Sleep Management. As a leader in the industry, Jayne advocates for healthy sleep hygiene for children of all ages. Jayne launched her comprehensive sleep consultant certification course so she could train and mentor others to work in this emerging industry.

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Are Sleep Consultants In Demand? How to Choose the Right Career

Two women sitting at a table with a laptop looking at one another.

Trying to choose the next career choice for yourself can be challenging. There are so many options as well as so many unknowns. When it’s time to switch careers, people often think about salary, hours, and job security. When it comes to considering sleep consulting as a career, one of the top questions out there is are sleep consultants in demand?

It’s normal to want to have all of the answers before making a life-changing decision like this. You wouldn’t want to change careers only to find out that the money and fulfillment aren’t there for you. Nothing is foolproof, but if you have a good handle on the research, you can make an informed decision about your next career move.

If you are ready to leave your current job and jump into something rewarding, financially stable, and has projections of growth in the industry, then becoming a sleep consultant is one of the best options to consider. There is no doubt that sleep consultants make a difference with the clients they partner with. Learn more about how you can change your career and establish a full-time income as a sleep consultant.

What is a Sleep Consultant?

A pediatric sleep consultant is someone who specifically helps families with children who need help establishing healthy sleep patterns. This usually means parents are getting little sleep at night or they are getting broken sleep as they are being woken up by an infant or toddler who wakes many times each night.

On average, parents lose three hours of sleep each night during their baby’s first year of life. For some parents, this extends into the toddler stage and even preschool age. If parents are losing sleep at this rate, you can imagine their desperation for relief.

As a sleep consultant, it is your job to assess each family that comes to you for help. This means understanding the family’s wants and needs as well as understanding that each baby is unique. You will be providing a structure for the family to follow to help them establish healthy sleep habits now and for years to come.

Are Sleep Consultants In Demand?

The short answer is yes, sleep consultants are in demand. With over 140 million babies born around the world each year, it’s safe to say there is a large clientele that will need your assistance. The Bureau of Labor and Statistics loops sleep consultants in with personal care services like childcare workers. This type of work is predicted to increase over the next decade. The best part about becoming a sleep consultant is that you don’t have to limit yourself to just families in your direct community. Sleep consultants are in demand worldwide.

How much can you make as a sleep consultant?

Thinking about the salary of a sleep consultant, the national average annual salary of a full-time sleep consultant is $65,482. Your salary will vary based on how much experience you have and how many clients you work with. A consultant who works with five clients will make less than a consultant who accepts 10 clients.

Consider how much time you have to devote to your sleep consulting business so that you can understand how much money you can make. Your salary will also increase as you gain more experience.

What are sleep consultant requirements?

To be a successful sleep consultant, you must first obtain a certification. This will help you market your services to families and show that you understand pediatric sleep practices. This includes infant and child development as well as safe sleep practices.

Can you become a virtual sleep consultant?

Yes, you can choose to become a sleep consultant virtually. This flexibility confirms even more that sleep consultants are in demand. You don’t have to limit your services to just one city, state, or country. To make the most money, offer your services worldwide. There are parents all over the world who need assistance with sleep and could benefit from your services.

How to Become a Certified Pediatric Sleep Consultant

If you follow the steps listed in this guide, you can become a sleep consultant in no time. Make more money and do something that makes you happy.

Become Certified

The number one thing to do to become a sleep consultant is to find a certification program. Use Center for Pediatric Sleep Management (CPSM) to become certified. In the course, you will have access to dozens of resources including how to get your business started. The lessons in the course will include safe sleep practices, how to communicate with families, adapting to special circumstances, sleep patterns, and more.

This is the number one sleep consulting course because it offers affordability and flexibility. You can complete the course at your own pace and choose a payment plan that is beneficial to you. It is also a comprehensive course so you will have all of the tools you need to be successful once you graduate from the program with your certification.

Open Your Business

Open your sleep consulting business with packaged offers for potential clients to choose from. This will give them an idea of how much your services cost as well as discover the kind of support they might need from you. Let friends and family know about your business so that they can help spread the word and show others what you have to offer.


Practicing is one of the most important parts of becoming a sleep consultant. The more practice you get under your belt, the more your confidence will increase. Ask for volunteers to help you practice or offer discounts to potential clients to have them test out your services. Gaining experience means you are headed in the right direction for success.

Ask for Reviews

Obtaining reviews from families that you help is a great way to showcase your experience and expertise to others. Reviews are similar to buying a new product that you’ve not used before. The first thing you are going to do is consult the reviews section to see if the product is worth trying out. If you see a bunch of negative reviews, the likelihood of you buying the product is low.

When you receive reviews from others, it’s best to post them in areas where others will see them. Think about creating a business page where people can leave reviews. You can also incorporate reviews on your website as well as post them on your social media pages. Don’t be afraid to sing your praises about how great your services are to others and potential clients.

Start a Sleep Consulting Group

A successful way to demonstrate your expertise is by hosting a free community for parents to join that is all about answering sleep questions. This could be a free Facebook group or an app that you create. Invite parents to join so that they can ask questions. A community of parents who are struggling in the same area of parenthood often creates comfort among the members.

Use this platform to post about your services and make sleep training videos that can help these parents. This community could be used as a funnel to promote your business and find clients who are ready to pay for your services.

Create Professional Connections

When you start any kind of business, it is best practice to create business connections. This means looking for other parenting experts to partner with so that you can refer parents to them and they can refer parents to you in exchange. This is also a great marketing strategy to get your business in front of more people.

Sleep Consultants are In Demand and You Can Be Successful

Now that all of your questions are answered about whether sleep consultants are in demand, you can make an informed decision about your next career move. You don’t have to stay in a job that doesn’t bring you joy or that doesn’t pay well. Sleep consulting can do both of those things for you and more.

Use your business as a chance to offer relief to parents who are struggling with sleep. Utilize your skills to educate communities about safe sleep practices. You can also make a difference in children’s lives by helping them establish healthy sleep patterns that will benefit their future.

No more wondering if you can be successful as a sleep consultant. With the future projections of the sleep consulting industry, you could be well on your way to a career that you never considered would be the most fulfilling and rewarding. Start by enrolling in CPSM today. You can also join our free community here to ask all of your questions and meet with others who are also considering a sleep consulting career.

Send a message to Jayne Havens, founder of CPSM.

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