Why Strategic Planning Matters with Chrissy Mellinger
Strategic planning might sound like something reserved for big businesses, but it’s actually one of the most powerful tools a solopreneur or sleep consultant can use to grow with intention. In this episode of the Becoming a Sleep Consultant Podcast, I am chatting with business consultant Chrissy Mellinger to understand what exactly is strategic planning, and how can we apply this concept to our sleep consulting businesses without feeling overwhelmed. You’ll also learn a super simple framework to get started—and how to actually make time for it, even with a busy and hectic schedule.
Whether you’re just getting started or feeling ready to level up, this episode will help you build a more focused, and sustainable business.
Links:
Website: Chrissy Mellinger
Instagram: @chrissymellinger
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Transcript:
Intro: Welcome to Becoming a Sleep Consultant! I’m your host Jayne Havens, a certified sleep consultant and founder of both Snooze Fest by Jayne Havens and Center for Pediatric Sleep Management.
On this podcast, I’ll be discussing the business side of sleep consulting. You’ll have an insider’s view on launching, growing, and even scaling a sleep consulting business. This is not a podcast about sleep training. This is a podcast about business building and entrepreneurship.
Strategic planning might sound like something reserved for big businesses, but it’s actually one of the most powerful tools a solopreneur or a sleep consultant can use to grow with intention. In this episode of the Becoming a Sleep Consultant Podcast, I am chatting with business consultant Chrissy Mellinger to understand what exactly is strategic planning, and how can we apply this concept to our sleep consulting businesses without feeling overwhelmed. You’ll also learn a super simple framework to get started—and how to actually make time for it, even with a busy and hectic schedule.
Whether you’re just getting started or feeling ready to level up, this episode will help you to build a more focused and more sustainable business.
Jayne Havens: Chrissy, welcome to the Becoming a Sleep Consultant Podcast. I’m so excited you’re here today.
Chrissy Mellinger: Thank you so much for having me, Jayne. I can’t wait for this conversation.
Jayne Havens: So before we get started, tell us a little bit about you. I think most of my listeners don’t know who you are, so introduce yourself and let’s get to know you.
Chrissy Mellinger: Thank you. So my name is Chrissy Mellinger. I’m a business consultant for holistic healthcare practitioners and energy workers. I help them to build strong foundations in their businesses so that they can run their businesses, change the world, and also enjoy their lives along the way.
I’ve been coaching since 2020, and I come from hotels. I spent seven years in really, really big business where it was, how do you do the job every single day and how do you prepare for the future? My whole role was literally, go make us as much money as you can possibly make us today, 10 years down the line. When I transitioned in 2020 to working with small business owners, I realized that that balance of how do we do today and build for tomorrow was missing. So I love to talk about strategic planning. I love to balance the how do we wow our clients and take care of ourselves and, also, how do we build the thing that we’re building for our futures?
Jayne Havens: Love that. I love that. I also come from a hospitality background, so I always smile when people in the small business world came from big hospitality. That was my story as well.
Today we’re going to talk about strategic planning. When I think about the word strategic planning, I think about it the way that you sort of referenced your old work—planning for big business way down the road. What does that look like for a small business? And I guess, maybe before we even get there, why do you think small businesses aren’t doing strategic planning the way that big businesses are?
Chrissy Mellinger: One, yay for hospitality. It’s such a great industry. It gives you so many skill sets, and it’s also complete mayhem. So yay for that. I think there are two main reasons that small business owners don’t do strategic planning. One is, honest to goodness, just lack of awareness. A lot of small business owners don’t come from any kind of corporate background, or if they do, they weren’t part of that process. They were doing the tasks; they were doing the things — or maybe they were middle management where everyone else had a say in strategic planning, and they didn’t. They just had to execute it. So that’s one. It’s just a lack of awareness.
Then the second one is a misunderstanding of what strategic planning is. Because like you said, it’s this big business phrase that means planning years in advance. Every every single year, I had to create a budget for the next three to five years for my hotels. Small business owners don’t have that. If you’re working month to month, quarter to quarter, you can’t necessarily plan five years ahead. But it’s the misunderstanding of what strategic planning is, thinking, “Oh, when I have a big enough team.”
That’s one of the common things I hear. “It’s just me. It’s in my head. I know what I’m doing. I don’t need to set the time aside.” Or, “I’m only making X amount of money a month. I am not big enough to put this aside and figure out what this is.” Right? But when you look at strategic planning, it’s honestly just, where are you going? How are you going to get there? What do you need to get there? And it’s that misunderstanding.
That’s the biggest thing. Because strategic planning is one of the most critical drivers of your business, so that you’re not just constantly turning your wheel, thinking, “Oh my gosh. What am I doing tomorrow? What am I doing the next day?” And you’re like, “Oh, I got this. I know what I’m doing. I can take that vacation, because I know what’s coming after it.”
Jayne Havens: Yeah. So when I’m thinking about strategic planning in my own business, like when I’m listening to you speak, I would describe my business as a medium-sized business. Right? I’m not a tiny, little side hustler and then I’m also not Marriott, right? I would say that I am not a strategic planner in my business. I’m a fly-by-the seat-of-my-pants type of entrepreneur, and maybe I could stand to plan a little bit better. So I’m really excited to hear what you have to share about that.
But then when you referenced going on vacation, I was like, “Oh, I do plan for that.” I do do that. So as a sleep consultant that works with families for two weeks, I start thinking about two to three weeks out, “All right. I got to decide. Am I working on vacation, or am I not working on vacation?” And if I’m working on vacation, sometimes I take clients when I’m on vacation—depending on where I’m going, if I’m in a different time zone, how present I want to be on vacation. It just varies.
But if I want to be working on vacation or I don’t mind to be working on vacation, then I don’t really make too many changes. If I want to be fully present on vacation and not be supporting families, then I have to really wind it down two or three weeks before I go away. Because if someone signs on to work with me three days before I leave, then I’m supporting them the whole time I’m gone. Right? So I have to get creative there. And depending on the situation, I handle it differently.
Sometimes I’m okay with supporting families that are in their second week. So I’ll stop taking clients one week before I go because I have one week with them at home. That’s like the most intense time when we’re supporting our clients at the highest level. Then by the second week, there’s a little less handholding. I feel more confident that they can sort of do what they need to do with just a check-in here and there.
Another example of strategic planning — I can’t remember where I was going. But a couple vacations ago, I got really creative and decided to offer a service leading up to my vacation that I don’t typically offer. That was just a written sleep plan and a phone call to answer questions without the support. Basically, I just explained to families I’m going away, I’m not going to be supporting clients, what I’m doing in the couple of weeks before I go away. Here’s what I can offer you, is I can offer you a written plan and a call to discuss it. But I’m not going to be able to provide that text message support, and I charge a lower amount of money.
A lot of people were fine to take that. They were good with it. And so I sort of have that type of stuff in my back pocket. Maybe that is kind of strategic planning. Is that what you’re talking about?
Chrissy Mellinger: It is. And I’m so excited by this because both of those examples are the examples that matter. Yes, I would like every person to have an idea of a 12-month plan, but that doesn’t work for every person. That doesn’t work for every business.
Jayne Havens: I have no 12-month plan.
Chrissy Mellinger: Right?
Jayne Havens: It’s like when you talk about a 12-month plan, nada. Nada.
Chrissy Mellinger: But you know where those big changes are going to be. So the first example, depending on what your vacation is, like if it’s a romantic thing with your partner, that’s probably a little different than a family reunion with 60 people.
Jayne Havens: Right.
Chrissy Mellinger: Very different areas of life. And it’s how you want to approach it. Then the second example is that revenue driver. You tweaked your offerings to make it make sense for that point in your business. That’s all strategic planning is. It’s not always 12 months, 18 months, more than that. It’s, what do you have going on this summer? Are you taking vacation? Do you want to take Friday afternoons off? Do you not want to spend the night at your clients on a Saturday because you want to go out with somebody? That’s strategic planning. I love both of those examples. That’s the reality of what it looks like for business owners.
Jayne Havens: I’m so glad to hear that my examples are worthy of naming them strategic planning. Because when I first got on to record with you — for those who are listening, Chrissy and I met because a Center for Pediatric Sleep Management graduate hired her and had a really good experience working together. I’m always looking for people to sort of expand my own network. I recognize that, while I work so hard to support my students and I want them to have all of the knowledge and all of the support from me, sometimes people benefit from additional coaching, learning from others.
I’m the first to admit, like, I get coaching and I learn from other people too. So I think that when you’re becoming a sleep consultant, no matter how amazing the program is, it shouldn’t be a one-stop shop. There’s always more learning to do. And so I like to have resources for my grads to point them in the right direction, if they’re looking for a little bit more guidance, continuing education, support. When Chrissy and I connected, really, when we were talking about strategic planning, the way that I was thinking about it was more like, almost like automations, which maybe is also part of it. Right? It’s like building out systems so that your business can work for you a little bit better.
Especially for brand new sleep consultants, I think that can feel really overwhelming. It’s not to say that we shouldn’t work on it, but I’m just really happy to hear that you were pleased with my examples of strategic planning. Because I think probably people who are listening to this will hopefully think, “Oh, I can do what Jayne just did. I can do what Jayne is talking about.” That makes sense. I can put that into place. I may not be able to figure out email automations. I may not be able to figure out segmenting my email list and having different landing pages for different opt-ins.
All of that, I think, feels really hard for a lot of people. Not to say that we shouldn’t get there. Because like me, however many years in business, is still working on that. But I love that strategic planning can be so simple and really be, to some degree, about building our businesses into our lives in a way that works for us.
Chrissy Mellinger: I just like want to reach through the camera and give you a hug right now because everything you said is spot on. That last piece of having your business work for you is literally the start of the whole process. It’s not just what goals do you have in business, how much money you want to make it such from? What are you building? What is the vision for your life? That has to be the starting point. It’s not about all the fancy automations and the delegations and the AI and the da, da, da, da, da but just what do you want your life to look like as a human who’s running a business? So I loved all of that.
Jayne Havens: I think that that question—while it’s so basic and so, perhaps even dare I say, obvious—is something that a lot of people overlook. If I think back to myself, when I first started in this field, I had a very specific reason for wanting to start a business. I was a stay-at-home mom at the time. I was a little burnt out from motherhood. I had a former very successful career where I was making a lot of money, contributing to our household income. I felt smart, and I felt productive. I was contributing. Then all of a sudden, I wasn’t for several years. And while I really enjoyed motherhood and being home, I also was craving that work life again.
And so, for me, it wasn’t about making so much money. It wasn’t about building an empire. It was literally about feeling smart again, feeling productive again, and having something that I could call my own. I remind myself of that all the time as my business grows. Because it was never about building this huge business. That was never my strategic plan. My strategic plan was — my plan was just to have something that made me happy and that made me feel smart and productive. And if I made some money, great.
You know, I often will look back to that because I want to keep that front and center even as my business evolves. And as I get busier, as I add more layers to my business, I want to keep my eye on the original prize, which is just feel smart, feel productive, feel good about yourself, be a contributing member to the household financially. That was it. So I think it’s important to keep revisiting. Of course, our goals can change, and our plans can change. But I think it’s important to always go back to your why, why are you doing this, and remind yourself of that over and over and over again.
Chrissy Mellinger: Absolutely. And that one, I love that. I, just as a human, resonate with that so much. So very cool. Also, that’s a mistake that I think a lot of people do make. When they start to think like, “Oh, I’m planning ahead,” they focus only on the money. “Oh, I need to make this amount,” or, “I want to make this amount,” or, “I want to have this many sold-out launches.” They look at those external metrics, which is great. We live in a world that we have to pay things with money.
Also, that’s part of the puzzle. How do you want to feel? What are you building in the world? It was financial contrition for you. It was feeling proud of yourself, feeling happy, feeling smart. Do you want to change the world? Do you want to help one parent a little bit less feel stressed out, to not pull their hair out, to actually realize, “I like being a parent. It’s not as hard as it was when they weren’t sleeping.” Knowing what that life looks like overall, and not just focusing on what the money is or what the number of followers is.
Jayne Havens: Yeah, so something else comes to mind, because I literally just got off the tennis court before we were recording this podcast. So for 2025, I set not goals but intentions. One of my intentions was just to do less work. I just wanted to get back to basics of when I just had a little side hustle. I don’t want to be working all the time, because that’s not why I started my business. So what I did—I guess this is sort of strategic planning, right—is that I scheduled tennis lessons three times a week right smack dab in the middle of my day.
On Tuesdays, I literally play at noon, and on Wednesdays and Thursdays, I play at 11. That is so not conducive to having a productive work day, right? If you want to mess up your work day, schedule an activity right smack dab in the middle. And so three out of the five days of the week, my day is essentially ruined. And I did that on purpose because I wanted to just get back to being a person that does things outside of work. I just wanted to do more than work, you know.
I found myself, over the years, increasing the number of hours that I have in the day for work. It started off when my kids were in preschool, and I only worked from nine to noon. Then all of a sudden, they were in a full day and I could work from 8:30 to 3 or whatever. Then I started putting my kids in a little bit of aftercare, which they actually love. My daughter stays after at school once a week for sewing, and she’s obsessed with it. So I don’t feel bad that they’re there because they’re doing these amazing extracurricular activities. But what I’ve noticed is that my work day is getting longer, and I wasn’t prioritizing activities for myself.
So in looking forward to 2025—I did this four or six months ago—I was like, I’m just going to ruin my day three out of the five days a week and schedule a physical activity right smack dab in the middle and see if that makes my life feel more enjoyable. And it does. It does. I love working but, also, I love being active and playing a sport that I love. And my whole shtick is that I get to do both, right? Isn’t that the whole thing about being an entrepreneur, is that you get to build your business around your life? So if I was talking about it, I needed to actually do what I was talking about. It’s so good, right?
Chrissy Mellinger: It’s so good. It’s so good. The coach in me just wants to be like, “You’re not ruining your day. You’re just making it more full.” But also, I completely understand. Of those middle of the day, you’ve got to change. You’ve got to go out and do the thing, and you come back and you’re sweaty. Yep.
Jayne Havens: I mean, I’m definitely not ruining my day because I’m having an amazing day. But I’m ruining my productivity. Right? That’s what I’m doing, is I’m sabotaging my productivity, and I’m trading it off for health and wellness and variety in my day. Also, just getting back to my original goal of just having something that makes me feel fulfilled, and it doesn’t need to consume every single hour of every single day.
Chrissy Mellinger: So when I work with clients to build that vision, like, what is the vision for your life, I like to give them three specific goals. One is revenue and profit. It’s money, life, functions. Two is the lifestyle. So for you, getting out, having that tennis lesson, being active, taking care of yourself physically, mentally, all the things is part of that lifestyle goal. Then the milestone is a supportive goal that’s going to either drive your revenue, or it’s going to drive your lifestyle.
For you—I’m going to use this as an example—maybe your lifestyle goal is, “I want to go healthier.” I don’t want to put words in your mouth. Then the milestone is, “I’m going to take tennis lessons three times a week in the middle of the day that’s going to disrupt any kind of productivity anxiety, the thoughts, the perfectionist that says, “I need to work, work, work, work.” So nailed it, Jayne. Love this.
Jayne Havens: I’m doing it. We’re doing it here. I didn’t even realize. I guess I’m more into strategic planning than I thought.
Chrissy Mellinger: Yes.
Jayne Havens: I love it. And so I really hope that people who are listening to this can hear how doable this is. I know we have a lot of people who listen to the podcast who — I don’t really know for sure because the internet doesn’t tell me who listens to this show. But I think that it’s a healthy dose of existing sleep consultants and then also people who are interested in getting into the field. So I always like to look at these conversations through both lenses, right? And if we look at those who are already working as sleep consultants, then we sort of have to look at the newbies versus the veterans. Right?
What I would say to newbies—I’d love to hear your thoughts on this—is that strategic planning doesn’t need to be so big, so overwhelming. You don’t need to map out a written business plan, right? That’s not what strategic planning looks like for a newbie. Then maybe as they gain more experience, then they’re putting more systems, more sort of like standard operating procedures. They’re putting more automations into their business. Is that right? Like, in the beginning, it’s just about looking at it maybe how I’m doing it, even though I’m not such a newbie. But maybe these are like the gateway steps to strategic planning. Then as you get more comfortable with it, you can be more strategic. I can’t think of another right word on it.
Chrissy Mellinger: Yes, and it’s more about the details. So whether you are brand new or you’ve been in business for 15 years, the process is the same. It’s the amount of detail. And sometimes it’s the future length of time that’s going to change. So the whole process — we all do this in our regular lives. You’ve given us great examples in the business. We do this every day in our lives. The whole process of strategic planning is, step number one, where are you going? What are you building? What’s the vision for your life? Get detailed.
Step number two is: where are you starting from? So from a business perspective, what’s going on? What kind of money are you making? What’s your lifestyle? What’s the milestone goal? I like to do a SWOT analysis, that just fancy acronym for strengths, weaknesses, opportunities and threats. What’s working well? What’s not? What opportunities, advancement do you have? Then what threats or obstacles?
Threats or obstacles are typically going to be like legislative changes. The pandemic was a big threat because it changed how we interact with each other. It can be economic, and it can be technology. Or it can be, hey, you’re taking a three-week vacation and then it’s disrupting your ability to go into somebody’s home and do that. So that stuff too. It’s getting really clear on where you’re starting from.
If you are brand new in business, you’re starting from scratch. You don’t have a lot of details of what’s working and what’s not. So that’s not going to take you very long. If you are five years in business, you’ve done a lot of different things. You have a lot of different data that tells you this is going well. This isn’t. This is what I’ve tried. This is what I don’t want to do. That’s the first two steps. Where are you going, and where are you starting it from?
Then the rest of it is: how are you going to get from here to there? Again, that’s where the level of detail comes into play. If you are brand new, you have a vague idea maybe of how you want to make money, what do you want to sell, all the things. You have a vague idea of how do you want to market? Do you like to be on social media? Do you want to be in emails? Do you want to go out into your physical community? What do you want to do?
Then the third piece is: what resources do you need? That’s it. That’s the whole plan of how we get from here to there. How are you making money? How are you talking about your business—how, where, how often, et cetera? Then how or what resources do you need to get there?
Sometimes it’s going to be technology and the email automations and the things and the da, da, da, da. Sometimes it’s going to be a podcast that tells you, “Hey, Jayne, you’re already doing strategic planning.” Sometimes it’s a course. Sometimes it’s a book. Sometimes it’s whatever. The amount of detail is going to be the thing that really changes if you’re brand new or if you’ve been in business for a while. That’s 90% of strategic planning. Where are you going? Where are you starting from? How are you getting there in varying degrees of detail?
Then the rest of it is tracking. It’s actually making sure that you’re following up with those data points. And this, I’m going to target specifically for newbies. Start off smart. Collect as much data from day one as you can, because it’s going to make the whole thing easier. Because you can see, is what I’m doing working? Is it getting me to my goals? Is it helping me live the life that I want?
Then the final step of the whole thing is literally just going and doing it—taking action, doing the things that you say you’re going to do. That’s it. We all do that, whether it’s a 12-month plan or it’s a, “I’m going on vacation. And you know what? I actually don’t want to work that much, so I’m going to change my offering.”
Jayne Havens: I love how simple you made it sound. I love it. I do want to ask you about the where are you going question. Because I think that that sometimes sets newbies up for failure a little bit, because they set these really big goals. Let’s say someone enrolls in Center for Pediatric Sleep Management. They’re a teacher or a nurse. They want to get out of the classroom, or they want to get out of the hospital.
And so their goal is, like, where are you going is, I want to quit my teaching job and do sleep consulting full time. They literally haven’t even spoken to the first mom yet, and they’re already feeling like they’re never going to be able to do it. That I think is a little bit destructive, for lack of a better way of saying it, right?
I talk a lot about setting micro goals. Somebody inside of our CPSM community the other day posted in our community saying like — she said, “I’m having a hard time finding clients blah, blah, blah, blah, blah.” She was literally a brand-new grad. I went back and I looked into the system, and it hadn’t even been six weeks since she passed the course. She literally just finished the course. And so I was like, “We need a mindset shift here. You’re not having trouble finding clients. You just literally finished five minutes ago, and you are navigating learning how to talk to people, learning how to present yourself, learning how to articulate your value. You are not failing. You just literally got started yesterday.”
And so I had to give her a little bit of a mindset shift. So that question where are you going, do you feel like that’s sometimes counterproductive for people who are just getting started? Should we not be focusing on that right away?
Chrissy Mellinger: Yes and no. I agree with you that I do feel like it can feel really demoralizing really quickly, especially if you are someone who’s very ambitious. You’re an entrepreneur. Hi, hello. You’re ambitious. You have big goals for yourself. I think it’s always helpful to have an idea of where long-term you’re going. Right? I want to leave my teaching. I want to get out of the hospital. I want to have this big empire, whatever it is.
But almost hold that as a really aspirational I know I’m going to make it. I believe in myself. And also, I know I’m not there yet. I know I’m going to get there. I see it. It’s pretty. It’s shiny. I’m going to put it up on a shelf that I can look at. But that’s not actually what I’m working on. Then back it up and say, “I am building.” Whether your goal is to have this huge empire or whether your goal is to just make enough money that your mortgage is covered, whatever size of business you’re growing, you’re building something long term.
So keeping in mind that none of us—Jayne, I hope you don’t mind. I’m going to include you in this—you and I are not 100% experts on all the things that we do. Business is a constant evolution not only of the business and professional skills. But it is going to challenge you from a mindset, from a confidence, from a personal development perspective. So give yourself grace. Remember that it’s a long runway and there are lots of—I like how you said the micro wins—lots of micro goals to get you to that big thing.
I’ll also add on that it can feel really tempting. If you’re in the online social media space and you follow a lot of big names and accounts, it can feel really tempting to want to “quantum leap” or have these big viral launches. I genuinely don’t believe that those are as satisfying as seeing the progress. And being able to look back even from that kind of your six weeks and go, “I just graduated. I literally didn’t know a single thing of what I was doing. But hey, today, I went and I talked to a human being out in real life. I confidently gave them my business card and I said, “Hey, give me a call,” that’s a huge win.
Jayne Havens: I agree. And so I’m constantly reminding people who are fresh, green entrepreneurs that we are all on this road. We’re all on the way, and none of us are overnight successes. None of us. You know, I worked very, very hard to grow the business that I had. I made a lot of mistakes along the way. I hired people that didn’t take good care of my business. I made some stupid choices. I didn’t always show up as my best self in every single moment of every single day, and there were lots of learning lessons.
The difference between me and somebody else who didn’t make it is that I just didn’t quit. I just didn’t quit. So I kept working on it, you know. When things got hard, I just kept working and kept learning. I think it’s so important. This is why I love talking to coaches and strategic planners. Because I feel like you guys really help us realizing that a lot of the things we’re doing, we’re doing right.
When I got onto this call, I was thinking, “Oh, I’m going to have this call all about strategic planning, and I don’t do any of that. I’m just going to listen to somebody talk about all this high-level stuff that I’m not doing any of.” I realized, in talking to you, “Oh, okay. I’m doing a better job at this than I thought.” And so I think it’s so valuable to speak to people like you and having experts to not just show you what you need to be doing but show you what you’re already doing, to make you feel like, “Okay. I’m not messing this up all the time.” Right? I think that that’s just as valuable.
Chrissy Mellinger: So I already talked about the SWOT analysis. I like to do those often. Personally, it’s something I help my clients do, is I keep an at a grow file. You can name it whatever you want. It’s literally a Google sheet. It’s as simple as can be of things that I’m proud of, things that I’ve done, whether they are successes or not. It could be, “Hey, I actually am really proud that I withdrew from that opportunity because I realized that I said yes for the wrong reasons.” Not necessarily what someone would call a success, but something that I’m proud of or something that I am incrementally getting better at.
Keeping track of that just as much as, “Oh, well, that hook didn’t work on my social media post,” or, “I coughed throughout that entire podcast and forgot to mute myself.” But also really looking at, “I showed up today, and I did a little bit better than yesterday.” That’s a win.
Jayne Havens: I love that. I love that. I think we should land there. Where can people find you if they want to learn more from you?
Chrissy Mellinger: Yes, so I’m on a couple of different platforms. Everything is branded to my name, so it’s all Chrissy Mellinger. You can find me at my website, send me an email, chrissy@chrissymellinger. It’s always me responding. I love a good email if you’ve got questions or anything like that, or also LinkedIn and Instagram are great places. I will say, if you send me a note on Instagram, I’m 100% sending you a voice note back. So just be prepared for it.
Jayne Havens: I love that. It’s so great to be connected with you. I’m so glad that our paths crossed. Clearly, we are very much aligned, which I love. We’ll do this again for sure. We’ll have more conversations down the line.
Chrissy Mellinger: This was so much fun. Thank you again, Jayne, for the opportunity. I just want to repeat. Like, you’re already such a great strategic planner.
Jayne Havens: Which is so funny. Because I swear. I got on to this call today thinking I am going to talk about something that I don’t personally do, which sometimes happens on the podcast. I talk about topics that are outside of my own area of expertise. That’s part of the show. That’s where I thought this was going to land today, and it didn’t. So thank you for making me feel like I’m doing something. I hope that everybody who’s listening also feels that way. Like, “Oh, I’m doing more than I thought I was doing.”
For those who are thinking about becoming sleep consultants, maybe we made it feel a little bit more accessible. It’s not such a daunting thing to strategically plan your business around your life and your life around your business, vice versa.
Outro: Thank you so much for listening to this episode of the Becoming a Sleep Consultant Podcast. If you enjoyed today’s episode, it would mean so much to me if you would rate, review, and subscribe. When you rate, review, and subscribe, this helps the podcast reach a greater audience. I am so grateful for your support.
If you would like to learn more about how you can become a certified sleep consultant, head over to my Facebook Group, Becoming a Sleep Consultant or to my website thecpsm.com. Thanks so much, and I hope you will tune in for the next episode.