Students enroll in Center for Pediatric Sleep Management with every possible level of experience in sleep. Some are nurses and birth or postpartum doulas who have extensive newborn experience, others have their own children with sleep struggles, and some even come in with no experience at all! Our program is designed to give you all the information you need so you can feel confident working with clients.
But what you may not realize is there is so much more to being a sleep consultant than this knowledge! Center for Pediatric Sleep Management offers a comprehensive education with regard to infant and toddler sleep, but we also place a heavy emphasis on business building and entrepreneurship. You will graduate from our sleep consultant certification program with the tools necessary to launch, grow, and one day scale your own sleep consulting business.
Sleep consulting is all about organization, both for your business and for your clients. You’ll need to develop systems that help you keep track of each contract and details about your clients, as well as ensuring you follow up with them in a timely manner. These skills will serve you well in any business endeavor, but can be especially helpful as a sleep consultant when you may be juggling several clients at once.
You will also be organizing on behalf of your clients. While you won’t make them a strict schedule to follow every day, part of your job is creating sleep plans that guide them and make sense of their current routine. If you enjoy synthesizing information in this way, you’ll love this part of the job!
The majority of marketing today happens online, especially in the world of sleep consulting, which is often done virtually. You don’t have to be a social media expert to use this to your benefit. A simple Facebook page and Instagram account can go a long way, and your personal pages already have a great network to start from. If you know how to post on Facebook, you already know how to begin marketing your business. We encourage our students to use social media the way it was intended to be used- to make personal connections. If you know how to make personal connections on social media, you will have no problem finding clients.
When parents seek a sleep consultant, they are often in a vulnerable position. They may be worried about their baby crying, they are likely very sleep deprived, and feeling guilty for seeking help. On your initial discovery call, they will be looking for someone who is compassionate and who cares about the wellbeing of their entire family. Being able to feel and express empathy will be critical in making your clients feel comfortable enough to sign on to work with you.
You will exercise empathy throughout the entire process. Empathy for the parents and their child will be important as you build a routine that works for them, talk them through issues, and ensure that you are all on the same page. Even if you have never been a parent, being able to imagine yourself in their shoes and treat them as you’d want to be treated will set you apart from the crowd.
If you’d like to learn more about becoming a sleep consultant, please join our Facebook Group