The world is full of many opportunities to make more money. Oftentimes, people are looking for a quick fix to bring in a higher income to pay an unexpected expense or save for a trip. The real way to make more money is by leveraging the skills you already have and using those to your advantage. This could look like enhancing the job you already perform each day.
If you are a pediatric sleep consultant, you know there is an ebb and flow in the business. People get busy, you get busy with your own life, and business could fall by the wayside. However, it doesn’t have to be that way. You could make more money as a sleep consultant if you set up your systems correctly to generate new leads for yourself.
If you aren’t a sleep consultant, then this is the perfect opportunity to learn how you can become one. Take back control of your life by setting your own rates, working a schedule that suits your needs, and becoming your own boss. Sleep consulting is one of the most fulfilling and rewarding careers because of its flexibility and the ability to help others.
In short, a sleep consultant is someone who helps families with babies and toddlers develop healthy sleep patterns. There are a variety of strategies consultants use to help a family. It is the consultant’s job to create a plan with a strategy for how everyone can get better sleep by understanding the baby’s needs.
There is no one-size-fits-all in sleep consulting. The best thing you can do for parents who are struggling with sleep deprivation is to listen to them. Sleep deprivation is a challenge that makes it difficult for anyone to think straight. Therefore, you should listen to everything the parents are saying and help develop a plan that will get them back on track to getting that quality sleep.
Pediatric sleep consultants control the rates they charge parents. However, the national average annual salary of a full-time sleep consultant is $65,482. If you are an experienced sleep consultant, your salary can be this or even higher. Newer sleep consultants might see a lower salary until they gain more experience and confidence in the field. Sleep consultants make a healthy income that surprisingly surpasses many corporate job salaries.
Technically, sleep consulting isn’t a regulated field yet. Therefore, you don’t have to follow any specific requirements. However, if you want to succeed in this business, you will need more than just your passion. You will need structure and guidance from a certification course to help you.
Certification courses like Center for Pediatric Sleep Management (CPSM) give you all the tools you need to start and grow your own business. This course also teaches you how to communicate with parents and understand child developmental milestones. This gives you the best chance at having successful partnerships with your families.
The best way to become a pediatric sleep consultant is to take the course available with Center for Pediatric Sleep Management. This course covers all of the information you need to know for infant and toddler sleep. The course gives you access to safe sleep practices. Additionally, you get access to a private community where you can collaborate with other consultants who can help you with your strategic planning with families.
With Center for Pediatric Sleep Management, you won’t be on this path alone. Become a sleep consultant now. Get into a growing industry that is projected to grow even more in the years to come.
If you want to make more money as a sleep consultant, it’s time to think about finding more clients. Consider the ideas listed here to get your business in front of your audience and attract more business for yourself.
Start your very own free group that hosts parents who are looking for help with sleep. This could be setting up a free Facebook group where members join and interact with you as you provide free resources. This could also be a free app that your ideal audience can join and see your information.
The point of a free group is to bring a sense of community among people who are struggling with the same issue. You are the host of the group and can provide free advice and resources that would be enough to help others, but not give away your services at the same time. Use this group to showcase your expertise. Additionally, you can connect with people who might want to hire you as a sleep consultant.
Make connections with other professionals in similar areas of parenting. This could be connecting with birth professionals that can refer you to new parents who have recently had a baby. Another connection could also be partnering with a daycare center to refer parents to you.
The goal is to make connections and nurture those relationships so that people start to know, like, and trust you. This eventually leads you to more paying clients.
Social media is full of quite a bit of noise these days. You will have to think about how you can stand out against the noise as you share your business on your social media channels. Whether it’s making engaging posts, recording helpful videos, or commenting on other pages’ posts, you can use social media to your advantage to grow your business.
Live webinars are exceptionally helpful for parents who are struggling with sleep. These webinars are a funnel into your services, which means you can make more money as a sleep consultant.
Parents can get a taste of the kind of service you will provide them through this webinar. They will also walk away with helpful information and resources to start using right away. Once they see that you are an expert and your strategies work, they will be coming back to you for more.
Become a large part of your community by attending events and connecting with others. When you are present at events, this is an opportunity for you to hand out your business cards and/or brochures about your services. This is also a way to connect with parents outside of playdates and virtual meetings.
Community events are a great way to mingle and get to know more about the population you are trying to serve. Make more money as a sleep consultant when more people know who you are and the kind of business you have.
A vendor is someone who sets up a booth or table at local events. This means you have a designated space where people can come up to you and meet you. At your table, you can have a fun spin-the-wheel game to entice people to come over. On the game, have things like a free consultation or a $50 gift card towards any package. You can also include small coffee gift cards to have a mixture.
Vendor events are a great place to meet a bunch of people all at once. This is a great option to pitch your services to parents in attendance. Don’t forget to have plenty of business cards and brochures on hand to pass out to attendees.
Stop by local businesses in your area and propose a partnership with them. This means dropping off your business cards and brochures inside of businesses for them to display or pass out on your behalf. Think of pediatrician offices, birth centers, boutiques, baby stores, and more.
Perform a quick search online to see what kind of businesses are in your area that you could reach out to. Send them an email with your proposal or stop in and talk with them. The number of parents that come through these kinds of businesses could be looking for exactly what you are offering.
Sleep consultants live fulfilling lives because they get to do something they are passionate about; helping others. If you enjoy working with little ones and you desire to make a difference in people’s lives, sleep consulting is for you. If you are already a sleep consultant looking to make more money now, this is a great time to consider all of the options listed above.
Try one or all of the ways listed here to increase awareness about your business and get more clients. Having more clients means you have the potential to make more money as a sleep consultant. If you’re ready for your next level, this is how you can achieve it.
If you are interested in becoming a pediatric sleep consultant, you can start by enrolling in CPSM today. To find additional information about the certification process, you can also join our free community here to ask all of your questions and meet with others who are also considering a sleep consulting career.