How to Scale Your Postpartum Doula Business
When you decide to become a postpartum doula, you are making this decision based on your desire to help others. In the postpartum phase, a mother is the most vulnerable she is ever going to be and will rely on your help as she heals. However, there is an expiration date for how long a postpartum doula keeps clients. In order to scale your postpartum doula business, there is something more you can do.
A postpartum doula is a valuable asset to have for any family that is welcoming a new baby into the home. It is your job to help lighten the load for the family as well as offer any guidance and support they need. In addition to your postpartum doula tasks, you can also offer sleep consulting services to scale your business.
The best way to scale your postpartum doula business is to add a sleep consulting certification. This certification will give you more opportunities to serve your clients, add additional revenue to your business, and you will learn even more about child development along the way. Center for Pediatric Sleep Management (CPSM) believes that a rested family is a thriving family. Help the families in your care thrive.
What is a Postpartum Doula Business?
A postpartum doula business is a business that is focused on helping families during the early weeks following a new baby’s birth. Each postpartum doula is different. However, postpartum doulas essentially provide emotional and physical support to mothers after birth.
Postpartum doulas are certified and knowledgeable in subjects like infant feeding, recovery from birth, and bonding with a new baby. The more knowledge and support you can offer as a postpartum doula, the more likely you will scale your business. Families need your support and guidance. Obtaining your sleep consultant certification will only benefit families more.
What is a Sleep Consultant Certification?
A sleep consultant certification is proof that you are an expert in infant sleep, sleep regressions, and how to create healthy sleep habits for children. This certification allows you to guide families to get the quality sleep they need, especially following the birth of a new baby.
Sleep consultants don’t just offer infant sleep help. In addition, sleep consultants help with toddlers, preschoolers, and even elementary school-age children. The first few years of a child’s life are full of changes. You can be there to support your families every step of the way so that they don’t sacrifice the sleep they need.
How much do sleep consultants make?
The salary for sleep consultants can vary depending on how many clients you are willing to have. However, some graduates from the certification program with CPSM earn $1,500 to $4,000 per month working part-time. Other graduates have reported earning $5,000 to $10,000 per month working full-time. There is potential to dramatically increase your income as a postpartum doula.
How long does it take to become a sleep consultant?
The length of time it will take to complete a sleep consultant certification will depend on how much time you have available to dedicate to the course. With CPSM, you can complete the certification program in a few short weeks. However, if you need more time to complete the course, you can complete it on a schedule that works for you. The course is available fully online and can be completed from anywhere.
How to Scale Your Postpartum Doula Business
Scale your postpartum doula business by obtaining a sleep consultant certification. The following steps will show you just how easy it is to add this valuable certification to your resume.
1. Add a Sleep Consultant Certification
Begin by enrolling in a sleep certification course, such as the one offered by Center for Pediatric Sleep Management. In the course, you receive a wealth of knowledge about evidence-based sleep strategies, how to support families, and how to build your business from the ground up. CPSM offers the only comprehensive sleep consulting course available.
This all-in-one certification course allows you to learn about safe sleep practices, child development through the years, family coaching, and business building. Once you have completed the course and received your certification, you will have the knowledge and confidence needed to offer this service to families.
2. Raise Your Rates
The best part about learning how to scale a postpartum doula business is being able to raise your rates. Having completed the sleep consultant certification course, you are now adding more value to your clients. This means you can start charging more, which increases your income.
3. Market Your New Service
Along with your postpartum doula service, now you can offer sleep consulting to families. The best way to market your business is to have a website or business page that shows all of the services you offer. To really entice families, consider packaging your postpartum doula service with your sleep consulting service. This will add extra value to your packages.
In addition, families will feel more confident knowing you will be around longer to help with sleep challenges. You can also choose to offer special rates for clients who used your postpartum doula services and now are wanting to partner with you again for sleep consulting.
4. Request Testimonials
Testimonials are gold for any business, especially a postpartum doula business. Families want to see that other families you have served were happy with your business. Additionally, testimonials can describe how you go above and beyond for your clients. This is what most families will want as well.
Benefits of a Sleep Consulting Certification
The benefits of adding a sleep consulting certification to your postpartum doula business are endless. Below are a few of the benefits this certification will have on your business.
Increase Your Value
The more knowledge and expertise you can offer your clients, the more value they will see in you. If families are considering your postpartum doula business compared to another, they are likely going to choose the business that offers more value. You will want to be the winner in this comparison. Receiving a sleep consultant certification will help get you there.
Longer Partnerships with Clients
Postpartum doulas are generally not in their clients’ lives for very long. Even the biggest postpartum doula packages don’t have a long shelf life. Offering sleep consulting can extend the partnerships you have with clients.
Once you are finished serving them with their postpartum needs, you can continue serving them in the sleep consulting capacity. In addition, families can come back to you as their child grows and sleep patterns change.
More Money
The best part about scaling your postpartum doula business is being able to bring in more money. You are adding value to your services in addition to longer partnerships. This all equates to making more money. With each certification you obtain, you get to increase your rates and packages. More revenue can help lead to a successful postpartum doula business.
Increase Chances of Finding Clients
An additional benefit of adding a sleep consultant certification is that it increases your chances of finding clients. Families want to find someone who can help them now and in the future. As a postpartum doula with this additional certification, you are identifying your clients’ future needs by having this knowledge of sleep training. After the fog of the newborn days has passed, it’s your time to support families even more with sleep training. Families will look for someone who can be part of their village.
Your Postpartum Doula Business Can Make More Money
If you are ready to make a difference in your postpartum doula business, then sleep consulting is the next certification for you. Become the doula many families need you to be; one that can help them adjust to this new life in addition to helping them establish healthy sleep patterns. Quality sleep is something everyone deserves.
If you are interested in exploring how you can scale your postpartum doula business, then it’s time to add a sleep consultant certification. Come join our free Facebook group to learn more. Inside the group, you will get access to a community and training opportunities showing you exactly how Center for Pediatric Sleep Management can help you scale your business. In addition, you will gain access to a library of guest experts who join live on our podcast and share how they have become sleep consultants, some of them having their own postpartum doula business as well.
Change lives as a postpartum doula who specializes in sleep consulting as well. From infant sleep to toddler sleep regressions to getting elementary-aged children to sleep in their own beds and everything in between, you can help families with each challenge. Grow your postpartum doula business with CPSM.