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Jayne Havens is a certified sleep consultant and the founder of Snooze Fest by Jayne Havens and Center for Pediatric Sleep Management. As a leader in the industry, Jayne advocates for healthy sleep hygiene for children of all ages. Jayne launched her comprehensive sleep consultant certification course so she could train and mentor others to work in this emerging industry.

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The Demand for Postpartum Doulas: Enhance Your Career Now

Smiling baby sitting on a mother's lap: postpartum doula demand

Deciding what you want to do for your career can be difficult to figure out. Many people often have more than one passion. This leads them to question their career choices. What many people fail to see is that you can pursue multiple careers at the same time if you intertwine them correctly and efficiently. For those who are passionate about helping new mothers following the birth of their babies, you will be happy to learn about the postpartum doula demand.

A career as a postpartum doula is a career like no other. You have the opportunity to have a direct impact on the health and success of families that have just welcomed new babies into their lives. That is powerful and life-changing.

However, there are more ways to increase your impact on their lives. Center for Pediatric Sleep Management (CPSM) has the pleasure of being at the forefront of an opportunity that allows postpartum doulas to serve families in a larger capacity while significantly increasing their income. If you are looking for more opportunities to help families, continue reading. Discover how to enhance your postpartum doula career.

What is a Postpartum Doula?

You may have heard the term “doula” and associated it with someone who helps during the labor and delivery process. While this is true, there is more to being a doula. Some doulas prefer to be present for the prenatal period up to birth. Others specialize in postpartum care. Many offer both services. However, the postpartum doula demand has increased significantly in recent years, especially following the World Health Organization’s (WHO) recommendation for hiring doulas.

A postpartum doula is someone a family hires to help them during the transitional time of welcoming a new baby. This doula is there to guide, help, and support the family as they adjust to this new life. Tasks could include light cleaning around the home, preparing meals, helping the mother recover from birth, taking over the night shift with the baby so parents can sleep, and more.

How to Enhance a Postpartum Doula Career

If you are a postpartum doula seeking to enhance your career, follow the steps below to increase your value and your wages. The postpartum doula demand is showing no signs of a decrease any time soon.

1. Make a plan

Before you can enhance your postpartum doula career, you need to establish your goals. Make a plan that involves your income goals and any expenses you need to pay, and update your availability. Making a change for anything in life means understanding what you are working towards.

In order to increase your income, you need to know how much money you are currently making and spending each month. This information will help you understand how much more money you need to earn in order to make a larger profit. Sit down to review your income and expenses and decide how much more money you want to make each month.

When you increase your income as a postpartum doula, you will typically need to update your schedule to accommodate more clients. However, there is a better way to increase your income as a postpartum doula that doesn’t involve working more.

2. Add a sleep consultant certification

Enhance your postpartum doula business by adding a sleep consultant certification to your list of services. Not only are postpartum doulas in demand but so are sleep consultants. Many new families need support with developing healthy sleep habits so that everyone can get quality sleep again after welcoming a new baby into the home. This could be your opportunity to continue to support your clients and add even more value.

Instead of working more hours and taking on more clients to enhance your postpartum doula business, you can increase your income with a sleep consultant certification. Families will see that you can provide them with more services than other postpartum doulas. This increases the likelihood of you being chosen to support them, which means a higher monthly income.

Enroll in the affordable and most comprehensive sleep consulting course through CPSM. With CPSM, you don’t just get information on how to get babies to sleep. You will become educated with the knowledge and information you need to create safe, healthy sleep habits for families. In addition, CPSM teaches you how to successfully navigate the business side of entrepreneurship.

3. Accept practice clients

After completing the Center for Pediatric Sleep Management sleep consulting course, it’s time to accept practice clients. In order to increase your confidence and give you a real-life feel for how your new service will benefit your postpartum doula clients, it’s important to practice. Reach out to friends, family, and past postpartum doula clients. Inquire if they would be willing to support your new business venture.

4. Create your packages

Now that you have a feel for how valuable and beneficial your sleep consulting certification is for your business and the families you serve, it’s time to decide on package prices. Bundle your services into attractive packages that will entice clients to want to hire you. With the postpartum doula demand, you can capitalize on the rise in business. Appeal to potential clients more with a sleep training certification.

5. Advertise your new service

Update your website, social media pages, and other business pages to reflect the new service you are offering in your postpartum doula business. This is the perfect opportunity to reel in new clients by showing them all that you have to offer.

In addition, consider creating business cards and brochures that you can hand out to people in your community. Partner with other businesses that will allow you to leave your business information at their establishment to get in front of more people. There are several ways you can advertise your postpartum doula business with sleep consulting. The demand for your expertise is high.

6. Request testimonials

The best thing you can do in any business venture is request testimonials from clients that you serve. Testimonials are proof that clients are happy with your support. When potential clients see how valuable your service has been to others, they will be more likely to reach out to you for your services.

Post testimonials on your website, social media, and business pages. Each testimonial is like a gold star for your business. Show them off!

Questions Other Postpartum Doulas are Asking

Discover what other postpartum doulas are asking in the questions below. Get answers to the postpartum doula demand.

Is it hard to get clients as a postpartum doula?

The answer to whether or not it is hard to get clients as a postpartum doula depends on each doula individually. Some doulas may have a network already in place that offers them a steady stream of clients. Others might have to work a little more to get clients. It is really up to you if you are willing to put in the work of reaching clients and offering things like sleep consulting to add more value to your business.

How do you succeed as a postpartum doula?

Succeeding as a postpartum doula can look different for everyone. However, if your definition of success revolves around earning more money, then you should consider adding the sleep consulting certification to your resume. Families will want to see that you are an expert and can help them with many of the challenges they will face after bringing home their babies.

Is being a postpartum doula rewarding?

Being a postpartum doula is rewarding in numerous ways. You get to be part of a life-changing experience with families who need your support. You also get to become part of their family. There is nothing more rewarding. It’s no wonder there is a high postpartum doula demand.

Enhance Your Postpartum Doula Business With CPSM

The postpartum doula demand is rising and there is no end in sight. To be able to keep up with the increasing number of postpartum doulas that are coming into the field, it is in your best interest to offer something that they aren’t. Specifically, when you obtain your sleep consultant certification through CPSM, you are automatically increasing your worth, which can lead to more money.

As a postpartum doula, you desire to help others in this vulnerable and precious time in their lives. Be the exact support they need by adding this additional certification to your business. You are the expert your clients will look to when they don’t have the answers to baby sleep questions.

If you are interested in exploring how to enhance your postpartum doula business, then it’s time to add a sleep consultant certification. Come join our free Facebook group to learn more. Inside the group, you will get access to a community and training opportunities showing you exactly how Center for Pediatric Sleep Management can help you bring more value to your clients.

In addition, you will gain access to a library of guest experts who join live on our podcast and share how they have become successful entrepreneurs through sleep consulting. Some experts share how their postpartum doula business has changed thanks to adding a sleep consulting certification.

Want to take action now to inquire more about CPSM? Click here to book a call with owner Jayne Havens to get answers to your questions about the course.

Send a message to Jayne Havens, founder of CPSM.

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