Jayne Havens is a certified sleep consultant and the founder of Snooze Fest by Jayne Havens and Center for Pediatric Sleep Management. As a leader in the industry, Jayne advocates for healthy sleep hygiene for children of all ages. Jayne launched her comprehensive sleep consultant certification course so she could train and mentor others to work in this emerging industry.
Let’s get real about money, because you deserve to know what this career can offer. According to ZipRecruiter, the Parenting Coach Salary in the United States averages $43,034 per year, which breaks down to about $20.69 per hour. That’s a solid income baseline, but here’s the exciting part—you can build far beyond it with the right approach.
Top earners see about $55,000 annually.
The 75th percentile averages around $48,000 annually.
Even those in the 25th percentile still bring in about $37,000 annually.
These numbers show that coaching isn’t just a hobby or side gig. It’s a legitimate profession with room to grow.
Why Salaries Vary
The income range depends on several factors:
Location. Some cities pay more than others. For example, top-paying areas like Nome, Alaska average $53,383 annually (about $25.66/hour). Other high-earning cities include Kentville and Whitehorse, both topping $52,000 annually. Interestingly, the difference between these top locations is only about 2%, so your cost of living may matter more than your ZIP code.
Specialization. Coaches who niche down, such as Certified Pediatric Sleep Consultants, often earn higher incomes. Parents are quick to pay more when they know you can solve specific problems like sleep struggles.
Experience. Beginners typically start closer to the lower end of the pay scale. As you gain confidence, testimonials, and results, your rates can rise steadily.
Business model. This one is huge. Charging per session limits you. Packaging services into structured 12-week programs, which are commonly priced between $1,200 and $2,400, quickly raises your effective income. Premium programs even reach $3,500, proving that how you structure your services directly impacts your salary.
How It Compares
Other coaching roles show slightly higher averages. High School Varsity Coaches bring in around $50,905 annually. Curriculum Coaches average $49,051, and Learning Coaches earn about $47,374. Parent Coaches sit at $43,034, while Part-Time Coaching is closer to $41,175. These numbers confirm that coaching is a respected career path, and specializing in parenting creates more freedom and flexibility.
A Market Full of Possibilities
Here’s the most exciting part: there are over 63 million parents with children under 18 in the U.S. That’s a massive potential market. And because coaching can be done virtually, your clients aren’t limited to your city. Specializing in areas like sleep or communication helps you stand out, and certification can take your career even further.
At Center for Pediatric Sleep Management, we’ve seen many women start exploring the numbers and then realize that becoming a Certified Pediatric Sleep Consultant is one of the most rewarding paths forward. Not only does it raise your Parenting Coach Salary, but it also helps families find peace of mind, and sleep.
And don’t forget, your earnings don’t need to stop at coaching. Many women add workshops, retreats, or creative projects. For inspiration, check out our Pinterest feature: Side Hustles for Busy Parents and see how other moms are boosting their income streams while helping families thrive.
Parenting Coach Salary Per Hour
Let’s zoom in a little closer, because sometimes the annual figure feels too abstract. What many women really want to know is: “How much can I expect to earn per hour?” The good news is, the numbers are encouraging and flexible.
According to ZipRecruiter, the Parenting Coach Salary Per Hour in the United States averages $20.69. While this is the baseline, the real story is in the range:
25th percentile: about $17.79 per hour.
75th percentile: about $23.08 per hour.
Lowest rates: as low as $13.46 per hour.
Highest rates: reaching $28.85 per hour.
This range shows that your hourly earnings can grow significantly depending on your skill, confidence, and how you structure your business.
Why Some Earn More Per Hour
Location. Certain cities report slightly higher averages, often around $21/hour, reflecting stronger demand and more active markets. While the national average sits at $20.69/hour, local demand and visibility can push you a little higher.
Experience. Just like any profession, beginners tend to start on the lower end, while seasoned coaches climb quickly into the higher hourly range.
Specialization. Coaches who focus on specific challenges, such as baby sleep coaching, can set rates toward the higher end right away.
Hourly Pay vs. Package Pay
Here’s where it gets fun and where real income growth happens. Many parenting coaches move away from per-session hourly billing and instead create packages. Why? Because packaging doesn’t just raise your income—it stabilizes it.
Take the Jai Institute’s approach:
Entry programs: $600 for a 12-week package (roughly $50/hour).
Standard range: $1,200–$2,400 for a 12-week package (often one session per week).
Premium programs: up to $3,500 for 12 weeks of support.
When you break that down, the “per hour” math looks very different. For example, if you charge $2,400 for 12 weeks and meet weekly for an hour, your effective rate is $200 per session. Even if you factor in prep time and client check-ins, you’re easily averaging well above the national per-hour rate.
Bottom Line
Hourly pay provides a starting point, but packages unlock your potential. Instead of being locked into $20.69 an hour, you position yourself as an expert delivering results.
Group delivery time is shared across participants.
Revenue breakdown per week
Per-client: $0.00 • Total: $0.00
Packages allocate revenue evenly across program weeks.
Translate packages into hourly reality: sessions/week × price ÷ total delivery time.
Parenting Coach Certification
If you’re wondering whether certification is worth it, the answer is often yes. Certification gives you credibility, confidence, and the ability to charge more for your time. Parents want to know they are working with someone who has training, and a certificate instantly communicates professionalism.
Why does this matter for income? Because certified parenting coaches often create packages that sell at higher rates. For example:
Entry-level programs can start around $600 for a 12-week package, averaging about $50 per session.
Mid-range offers are commonly priced between $1,200–$2,400.
Premium packages can stretch up to $3,500 for the same 12 weeks of support.
When you compare those numbers to the U.S. national average of $20.69 per hour, it’s easy to see how certification helps you break away from hourly limits. And if you look at general coaching data, the average salary across all niches is around $62,500 annually. With the right niche and a clear offer, parenting coaches can meet—or even exceed—that benchmark.
Skills That Add Value
Certification alone is powerful, but your background matters too. Former educators, therapists, doulas, social workers, and nurses often find that their existing skills justify higher coaching fees. Even without a professional background, many people succeed by combining certification with personal experience and a strong desire to help families thrive.
Certification vs. Results
Here’s an important truth: certification isn’t legally required for most parenting niches. What actually sells your services are results. Testimonials, word-of-mouth referrals, and the transformations your clients experience matter more than the paper itself. That said, certification gives you the tools, frameworks, and confidence to get those results faster. Think of it as your launchpad, while your outcomes become your long-term fuel.
At TheCPSM.com, we encourage anyone interested in raising their income potential to explore our course page here. It’s designed for women who want more flexibility, freedom, and financial security while helping families.
And because learning is more fun with visuals, here’s a quick video worth watching:
With the right certification and a heart for helping families, your Parenting Coach Certification can be the stepping stone to both income and impact.
How To Become A Parenting Coach
Becoming a parenting coach doesn’t have to feel overwhelming. With a clear plan and small, intentional steps, you can build a thriving career that balances freedom, flexibility, and income. Let’s walk through the process together.
Step 1: Choose Your Niche
Start by identifying a focus area that excites you and matches family demand. Popular niches include baby sleep coaching, toddler behavior guidance, or communication skills for older children. Choosing a niche makes it easier for parents to recognize you as the solution to their challenges.
Step 2: Enroll in a Parenting Coaching Program
The next step is investing in your skills through a parenting coaching program. Training gives you proven tools, frameworks, and confidence to guide families. As you prepare your first offer, consider mapping out a 12-week client journey. A common ladder looks like this:
Starter program: about $600 for 12 weeks (~$50/hour).
Mid-level program: $1,200–$2,400 for 12 weeks.
Premium program: up to $3,500 for families wanting more personal support.
Step 3: Build Proof Fast
Testimonials and real-life stories matter more than theory. Collect before-and-after examples, case studies, and positive reviews early on. One smart strategy is to start with slightly lower pricing than your “stretch goal.” Then, as you gain confidence and results, raise your rates.
Step 4: Pick a Pricing Model
Hourly billing makes it hard to scale. Packages allow you to focus on results, not minutes. Parents love committing to outcomes, and you’ll love the stability of predictable income.
Step 5: Fill Your Client Pipeline
Clients don’t appear magically—you need to get visible. You can start by:
Later, group coaching programs can help you serve more families while increasing your effective hourly rate.
Step 6: Set Up Simple Operations
Finally, put systems in place that save you time. Use online scheduling tools, meet with clients via video platforms, and send intake questionnaires to understand their struggles. Build a clear session structure and offer between-session support so parents feel cared for.
At TheCPSM.com, we provide courses and resources to help you begin your journey. With the right plan and support, your How To Become A Parenting Coach pathway becomes both rewarding and profitable.
Conclusion
The numbers tell the story: the average Parenting Coach Salary is about $20.69 per hour, or $43,034 per year, but there’s much more potential. With specialization, packaged offers, and certification, many coaches raise their income well above those national averages. Most 12-week coaching programs fall between $1,200 and $2,400, while premium offers can reach as high as $3,500, especially when families see the value of life-changing support. The key to growth comes from delivering results, collecting testimonials, and building a clear, outcome-focused offer. If you’re ready to explore training and pathways, consider whether focusing on sleep support could be your best first step—because helping families rest better may also transform your own financial future.
You can make money as a parenting coach by offering one-on-one sessions, selling 12-week coaching packages, or running group programs. Many coaches also add workshops, online courses, or speaking engagements to diversify income. Packaging your services into clear programs usually earns more than billing hourly, since parents pay for results instead of minutes.
Are parenting coaches in demand?
Yes, parenting coaches are in demand. Millions of families are looking for guidance with sleep, behavior, and communication challenges. The flexibility of online coaching makes it easier to reach parents anywhere, not just locally. As awareness grows, parents increasingly seek certified professionals who can provide personalized strategies and support.
How do you become a parenting coach?
To become a parenting coach, start by choosing a niche that fits your interests and family demand, like sleep or toddler behavior. Next, enroll in a parenting coaching program to gain tools, structure, and confidence. Build proof with testimonials, pick a results-focused pricing model, and use simple systems to deliver professional coaching sessions.
How to get clients as a parent coach?
Getting clients as a parent coach requires visibility and trust. Begin with referrals from friends, family, or past colleagues. Join parenting groups online, host free workshops, or pitch podcasts where parents are already listening. Over time, testimonials and word-of-mouth create steady demand, while group programs help you serve more families at once.
What do parent coaches charge?
Parent coaches usually charge between $1,200 and $2,400 for a 12-week coaching program, with premium packages reaching up to $3,500. Beginners may start at about $600 for 12 weeks while building experience. On a per-hour basis, rates often range from $17.79 to $28.85, with the U.S. average around $20.69 per hour.
